AirTanker

Building a brand for one of Britain's most unique aviation partnerships.
  • Brand Development
  • Brand Guidelines
  • Creative Direction
  • Environmental Graphics
  • Interior Branding
  • Literature Design
  • Copywriting
  • Communications
  • Graphic Design

Working as part of the team at HaT Associates, I helped support the development and ongoing management of the AirTanker brand across a wide range of communications, environments and marketing materials.

Projects included brand guidelines, corporate literature, internal communications, o ice graphics and environmental branding for the Amy Johnson building and wider AirTanker facilities.

Among the projects I was personally responsible for was the development of the Vespina aircra  livery. Designed around a bold Union Flag concept, the aircra  serves as AirTanker’s flagship and is used to transport the Prime Minister, senior governmentministers and members of the Royal Family on o icial overseas visits.

The work required a balance of strategic brand thinking and practical delivery, helping maintain consistency across a complex organisation operating within both commercial and defence sectors.